Here's their own ad:
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They aren't kidding. It was hysterical and totally family-friendly. I love clever humor that is clean. It takes real talent 'cuz it's harder to do but it's the best -- it's sooo funny.
Yes, it's the same Buckfield of the Diet Coke and Mentos folks. In fact, in my photo, the little guy on the right is Fritz Grobe of EepyBird.com. You should check out what those two creative guys are doing now . . . forget Diet Coke and Mentos and go for sticky notes.